Brand Identity by Chung Hui Pao

Chung Hui Pao Demonstrates The Telegraphe Cafe Brand Identity

Chung Hui Pao, the project leader of the displayed design Brand Identity by Chung Hui Pao points out, The Telegraphe Cafe is a brand identity designed for a local coffee business in Chelsea, New York City by utilizing typography and symbol in its creative solution. The identity is composed of curly brackets and a serif typeface letter with balanced flow in between. Its elegant simplicity and minimal concept represent on relevant packaging and collateral design with neutral colors. Common phrase and dialogue people experience in coffee shop are featured with brackets on design items, which adds a sense of humor for the brand campaign..

Brand Identity by Chung Hui Pao Images:

VIA: http://competition.adesignaward.com/design.php?ID=81158

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