Pralines by Blok

Blok Spotlights The Luvit Rocks Pralines

BLOK, the creative mind behind the highlighted design Pralines by BLOK explains, LuvIt is an Indian youth-based chocolate brand. For their praline collection, they wished to target young adults, as the existing praline buyers were middle-aged customers. The studio focuses on balancing trendy youth sensibilities while retaining the sophistication of pralines. Custom praline shapes were designed & branded as LuvIt Rocks — a tongue-in-cheek pun suggesting good taste alongside it's gemstone-like shapes. A custom typographic brand pattern with gold foiled letters was created that playfully envelopes the box. The box comes in 3 vibrant colours to choose from. .

Pralines by Blok Images:

VIA: http://competition.adesignaward.com/design.php?ID=55993

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